Business to Business Marketing in CT
MidConn Marketing started as a business to business marketing firm in Connecticut. We specialize in digital marketing solutions, but we have the capabilities of a full-service b2b marketing agency.
Your Online Presence
To successfully sell your business, you need a website marketing strategy that helps you generate new leads continuously.
This includes identifying your value proposition, putting your marketing message in front of the right people, and getting them to take action.
Depending on the nature of your business, the desired action might be as direct as requesting a quote or longer-term looking to connect with a sales person. Either way, that action is just as important to your business as the local burger joint selling a burger.
Your Audience
Marketers often separate business-to-business marketing from business-to-consumer marketing. Which makes sense: they have completely different outcomes and financial implications.
However, with the line between home and work blurred these days, the worst thing a B2B marketer can do is forget one very important factor about their audience: they are consumers also. A business doesn’t make its own decisions, people within the organization do.
Sure, they are designing and specifying and purchasing your products and services for their business, but at the end of the day, they are humans. Helping them meet the basic needs of their business is just as important as meeting their basic needs as a person.
A consumer-driven approach to a B-to-B marketing challenge can help drive sales and grow your business. You want to tailor your messaging to the audience, and often you’re speaking to more than one audience at the same time.
One of the primary differences between B2B and B2C accounts is the number of decision-makers involved. How do you promote the core qualities of your product to an engineer or a contractor, while also speaking to the financial sensibilities of a purchasing agent or an owner?
You need to address the basic needs of each audience. Our team can help you develop your value proposition for each audience and market segment.
Our Services
Our firm has a long history of working with business to business clients. Our specialty is search engine marketing: search engine optimization (Seo), pay per click (ppc)/ paid search. But we have a wide range of full-service capabilities.
Services we provide:
Strategic marketing planning and consultation
Integrated marketing campaigns
Web Design and Development
Search Engine Optimization (SEO)
Paid search/Pay per click (PPC)
Email marketing
Our partners at Haymaker Creative provide the creative skills needed to offer full service marketing agency at affordable prices, including expanded account management, professional copywriting, content marketing, website design and more.
B to B Marketing CT
MidConn Marketing is a digital marketing agency dedicated to helping your b2b brand succeed. Contact Josh Dennis today to get started on your next marketing project.
